Assuming it hasn't changed much since the 2010 US Census, Mooresville, Indiana has a population of 9,326. A casual glance at Google Maps shows it to be an apparently ordinary Central Indiana town that rates a Steak 'n Shake and a Lowe's Home Improvement, but also sports local color such as Squealers Award Winning Barbeque and Dong's Chinese Buffet. Whatever else it has going for it, Mooresville has at least one extraordinary aspect: its public library has a YouTube channel with over 1,200,000 views.
If you want to place that in perspective, the New York Public Library's YouTube Channel has 10,732 subscribers and 677 videos. Mooresville has 810 subscribers (3 were added while I was writing this), and 800 videos. NYPL's most-watched video is an expensive time-lapse piece with 197,181 views. Mooresville's most-watched video is Animal Alphabet Song Video, by Miss Jaymi (357,574 views).
Some of the library's other successful videos have included a book trailer for Took, by Mary Downing Hahn (66K views), and a book trailer for Island of the Blue Dolphins by Scott O'Dell (92,356 views).
The Mooresville Public Library channel features book trailers, how-to pieces, sing-alongs, read-alouds, a ukulele checkout promotion, and a welcome video that sums up their style in a minute and 20 seconds. If that's not enough to get your heart pumping, see their video for Banned Books Week.