It all started in 1978 when...

a group of media professionals wanted a low-cost and highly productive mechanism to bring buyers, users and sellers of educational media together in a professional and highly productive marketplace atmosphere.  

After significant effort by a volunteer Board of Directors composed of academic, school, public and state media librarians along with film distributors, the "National Film Market" formally opened on October 21, 1979 to rave reviews.  It was the first “selling conference” of its kind, offering representatives from educational institutions and agencies coming from communities across the nation the opportunity to view films and make purchase decisions about the product directly and immediately. 

With a modest name change in 1997 reflecting the replacement of 16mm film by other formats, today's National Media Market (NMM) has continued its founders' commitment to offering a highly productive working atmosphere for librarians and distributors alike.

Every year, media librarians and distributors can be found together, working to resolve problems, candidly sharing ideas and opinions, screening films and attending workshops addressing timely issues of the day.   And with a growing emphasis on the professional development needs of its diverse community, NMM is regularly identified by all its participants as a highly cost-effective and timely investment every year.

National Media Market is the one event where I can gain first-hand knowledge into the issues of the US Educational market, and learn through the lenses of both distributors and buyers. I feel that the Professional Development sessions that have been added in the past few years add to the conference’s overall value. Of all the events I attend, this is the one that I get the most value from when I factor in the quality of the sessions and the conversations (both business and casual). The board’s hard work and dedication really showed this year with the noticeable increase in distributors and delegates. As I do every year, I’m looking forward to next year’s NMM. Thanks again.
— Kevin Chlebovec, National Film Board of Canada