It all started in 1978 when...

a group of media professionals wanted a low-cost and highly productive mechanism to bring buyers, users and sellers of educational media together in a professional and highly productive marketplace atmosphere.  

After significant effort by a volunteer Board of Directors composed of academic, school, public and state media librarians along with film distributors, the "National Film Market" formally opened on October 21, 1979 to rave reviews.  It was the first “selling conference” of its kind, offering representatives from educational institutions and agencies coming from communities across the nation the opportunity to view films and make purchase decisions about the product directly and immediately. 

With a modest name change in 1997 reflecting the replacement of 16mm film by other formats, today's National Media Market (NMM) has continued its founders' commitment to offering a highly productive working atmosphere for librarians and distributors alike.

Every year, media librarians and distributors can be found together, working to resolve problems, candidly sharing ideas and opinions, screening films and attending workshops addressing timely issues of the day.   And with a growing emphasis on the professional development needs of its diverse community, NMM is regularly identified by all its participants as a highly cost-effective and timely investment every year.