Professional Development Sessions
A list of the 2010 sessions is below.
Opening Session—“Creating a Culture of Inquiry: Media Literacy Education in the 21st Century and Beyond”
Faith Rogow, Ph.D.
Amazing things happen when we drop the media-are-harmful-or-not debates as a paradigm and embrace an approach to media literacy education based on inquiry and literacy. Those who think of media literacy as analyzing ads will find something different here. This is not your father’s (or mother’s) media literacy! Using practical and easy-to-implement examples based on sound educational pedagogy, this interactive and challenging session will demonstrate how new approaches to media literacy education make it possible for every school (pre-K–16) to create a culture of inquiry.
Digital Video in Libraries: Moving from Dialogue to Action
facilitated by Jane B. Hutchison
On March 26, 2010, seven individuals organized and held a Higher Education Digital Video Summit in New York City. The purpose was to bring together higher education buyers, distributors and filmmakers to discuss the present and future of digital video. Fifty-five participants engaged in lively discussions on revenue, copyright concerns, distribution/delivery models and content. At the end of the day, participants reached consensus on next steps. Links to the executive summary are located at http://www.west.asu.edu/icdeg/digitalsummit and include steps for action. The Go7 (Gang of 7) includes Dylan McGinty (National Film Board of Canada), Meredith Miller and Eleonore Martin (Icarus Films), Carleton Jackson (University of Maryland), Sarah McCleskey (Hofstra University), deg farrelly (Arizona State University) and Jane Hutchison (William Paterson University).
The purpose of this National Media Market session is to help frame the next steps, particularly a clearinghouse of licensing models and pricing information to help ease buyers’ confusion and duplication of effort in tracking down rights as well as gathering “best practices” to help feed into other working groups such as the ARL group (http://www.arl.org/news/pr/mellon-grant-8apr10.shtml).
For more information, contact Jane Hutchison at hutchisonj@wpunj.edu
In Search of a DLS Utopia
Julie Drake, Jane B. Hutchison, Kim Smith
The search for the ideal digital delivery system can be elusive for media producers and distributors, and buyers of media alike. The DLS—Dirty Little Secret about DLS—Digital Library Systems is that there is no one size fits all. This panel will explore current trends in Digital Delivery Systems as three representative panelists share their quests in this Brave New World. Learn how the New Jersey Higher Education System, the California County Educational Technology Consortium, and PBS Education are developing technologies to provide broad digital access to media. Presenters will explain how they came to design their services, share insights from their experiences, and suggest their future plans. Moderated by Julie Drake.
How to Build an Audience and Media Collection using Social Media Marketing
Allen Chou
Every library and distributor knows that increasing exposure to their media will boost value to their collection. But search engines and social media are changing the way media is exposed to customers, patrons, and students. Can traditional marketing still generate enough awareness? How will your target audience discover your old and newly acquired media?
Cataloging a title and generating old-fashioned announcements just isn’t enough anymore. The rules of marketing and discovery have changed! In this session, you’ll learn how to:
- Identify which social media outlets your target audience uses
- Create and position your content in social media channels
- Discover media popular with your target audience and community
- Develop relevant content ideas and strategies for promoting your media collection and events
- Create content so you can be found in Google and search engines
- Properly engage with your audience using social media
- Develop email and newsletter strategies that persuade your audience into action
- Properly engage with your audience and promote your media using Twitter, FaceBook, and YouTube
Your audience is increasingly looking to communicate through content rich web sites, blogs, and other social media channels. After this session you’ll have step-by-step instructions on how to participate with them!
Why is the Common State Standards Initiative important for the country?
Christopher Lohse
Today we live in a world without borders. To maintain America’s competitive edge, we need all of our students to be well prepared and ready to compete with not only their American peers, but with students from around the world. The Council of Chief State School Officers (CCSSO) and the National Governors Association Center for Best Practices (NGA Center) in partnership with Achieve, Inc., ACT, and the College Board have initiated a state-led process of developing and adopting a common core of state standards. This initiative will build off of the research and good work states have already done to build and implement high-quality standards. This work presents a significant and historic opportunity for states to accelerate and drive education reform toward the ultimate goal of children—from states across the country—graduating from high school ready for college, work, and success in the global economy. CCSSO and the NGA Center believe every student must be as prepared as their peers in all states across the country and those peers in high-achieving countries.
These common standards will bring about real and meaningful transformation of our education system to benefit all students. The Common Core State Standards Initiative will be research- and evidence-based and will be aligned with college and work expectations, include rigorous content and skills, and be internationally benchmarked. States will adopt the Common Core State Standards Initiative through a process that will respect unique state contexts and states’ right to set standards. The first standards being addressed are English-language arts and mathematics in grades K-12.